Business assessments for jiu-jitsu and martial arts gyms
An evidence-based assessment of your gym across 10 areas of the business: scored, benchmarked against industry averages, and turned into a prioritized plan you can act on. Results in 4 to 6 weeks.
Sample result
Tidewater Jiu-Jitsu (fictional client)
Losing money or members it shouldn't
Every area gets its own grade, and the biggest gaps become the first priorities in your project plan.
See what's includedMost gym owners are great coaches who were never trained to run a business. The problems that hurt most rarely show up on the mat. They hide in the numbers.
are when new students are most likely to quit. Most gyms never see it happening.
Failed payments and loose billing quietly leak revenue every month.
areas reviewed in every assessment. Owners rarely know where they're failing, so nothing gets skipped.
The 10 areas
Each area is scored 1 to 5 against a consistent rubric, then weighted. Money and members carry the most weight, because that's where gyms fail first.
How it works
Scores are built on evidence, not opinion: your documents and data first, then what I observe, then what you tell me.
A conversation about your gym, your goals and whether this is a fit. No obligation.
You sign the agreement and get a client overview that lays out the intake, the timetable and every deliverable.
One email, one link: an online questionnaire covering all 10 areas, with document uploads built in. This is where most of your time goes.
I score your gym against the rubric, research your local competitors and pricing, and compare your numbers to industry benchmarks.
We go through every finding together, so you understand not just your score but how to run each area better.
Your P&L, billing and failed-payment reports, member roster with signup and cancel dates, class schedule and attendance, price sheet, lease and insurance. Missing something? That's a finding, not a problem. It goes into your plan.
An anonymous student and parent survey launched with QR posters in your gym. No names, no email, no personal data collected. Highly recommended.
What you get
A grade for every area and your overall index, with a one-line reason and supporting number behind every score.
Your biggest gaps ranked into an action plan: what to fix first, in what order and on what timeline.
Your numbers next to industry averages and your local competitors, so you know what good looks like in your market.
Strengths, weaknesses, opportunities and threats, drawn from your intake and the local market research.
Your key numbers in one view: members, churn, revenue per member, conversion and more.
What your students and parents really think, with a Net Promoter Score, if you add the survey.
Want to see a sample report built for a fictional gym? Ask on your discovery call.
Add-ons
Anonymous feedback through QR posters, compiled with your Net Promoter Score.
Contact for pricing
I take a class at your gym as a 3rd degree black belt and assess the experience, coaching and facility firsthand.
Contact for pricing
See your gym the way a new prospect does, from first inquiry to trial class to the membership conversation.
Contact for pricing
About
I'm Mark Frasher, founder of Red Bar Advisors. I've spent my career in operations leadership, and I've spent most of my life on the mat. I trained judo and kempo for years before switching to Brazilian Jiu-Jitsu, and today I hold a third degree black belt.
I'm an Army veteran with an MBA and a PMP certification, and I run operations as an executive. I started Red Bar Advisors because I kept seeing great gyms with great coaches struggle with the business side, and nobody was speaking both languages to help them.
Every assessment comes back to the same idea: you shouldn't have to guess where your gym is failing.
Pricing
All 10 areas and all core deliverables, delivered in 4 to 6 weeks.
Contact for pricing
Book a discovery callA limited number of gyms get a reduced rate in exchange for honest feedback and a testimonial.
Limited spots
Ask about availabilityFAQ
Mostly the intake questionnaire and gathering documents, plus the kickoff and the results walkthrough. I'll give you a time estimate on our discovery call.
Yes. Your data is used only for your assessment and is never shared with other gyms.
Only if you add it. It's fully anonymous: no names, no email, no personal data collected.
That's common, and it's useful to know. Missing data becomes part of your plan, so you'll start tracking what matters.
It's built around BJJ and grappling gyms, and it works for most martial arts schools that run on memberships.
You leave with a prioritized plan you can run yourself. Ongoing support is available if you want help putting it in place.
Book a discovery call and we'll talk through your gym, your goals and whether an assessment makes sense.